My partner and I founded One Click Better, an online educational resource in the end of 2021.
Our mission is to advance planetary health by empowering people to live healthier & more authentic lives, choose less toxic products & keep improving themselves.
Planetary health: the health of human civilization and the state of the natural systems on which it depends
Check out our website here.
Or find us on instagram @oneclickbetter
I am currently both the creative force behind the brand & mission, as well as the scientific advisor behind the content.
The name and logo:
-based on the concept that tiny, incremental, but intentional steps will result in profound improvement
-logo represents exponential growth, compound interest, persistence
Our content, writing, and tone:
-scientifically backed, with an approachable tone that enables the content to be accessible by the public
The Healthy Home Guide is our first product in development. It is a step-by-step, room-by-room guide to finding non-toxic products for the home.
An example of an info-graphic I designed to be easy to understand while delivering scientifically dense information to the average consumer.
The instagram page is the main hub for the community, and our way of reaching the public. I like to keep the look of the page clean and simple, using the brand’s colors (described below). The story highlights are easy to navigate with easy-to-read covers and approachable pictures. The link in the bio helps visitors navigate to the website and/or opt-in to join the waitlist for the release of the Healthy Home Guide.
Our colors/branding:
-simple black and white, with playful primary colors as accents
-font choice is strong, bold, clear and modern
